蓝牙电子烟方案是我司利用蓝牙低功耗技术为亮点研发的新型电子烟方案,该方案采用蓝牙单芯片的方式以达到节省成本,减小功耗和体积的目的,并配合智能手机APP,实现吸烟口感的多模式调节,还可以将用户使用数据同步到云端,向用户提供可视化的数据分析以达到控烟戒烟的目的。
该方案可为客户提供一站式交付服务,从控制板的软件,硬件,到移动端APP平台,到后台接入,均可提供免开发的公版平台,也可提供品牌专属的定制化开发服务,并最终提供PCBA的量化生产测试等供应服务,全面解决客户的技术难点。
电子烟+BLE方案,开启电子烟产业升级新世代,助力消费升级
电子烟+蓝牙并不是新鲜话题。早在2014年,就有企业推出可以接打电话的蓝牙电子烟,但噱头概念居多,并不实用,难以产生实际的经济效益,因此并没有流行起来,这也导致很多业内对电子烟+蓝牙产生了很多误解。而事实上,蓝牙分为低功耗蓝牙、经典蓝牙和双模蓝牙,更多的人对蓝牙的了解只停留在经典蓝牙,也就是可以接打电话,播放音乐,被大众所熟知的功能。本方案所提到的蓝牙则是低功耗蓝牙技术
蓝牙BLE技术到底离我们有多近?实际上,新型的智能手机全部都带有BLE功能,市场普及率已经接近 ,蓝牙比WIFI的功耗更低,更适用于需要锂电池供电的设备,在消费者对设备进行管理和设置的过程中,BLE的便捷性会更好。这使得BLE的发展相当迅猛。
电子烟为什么要加蓝牙呢?主要是为了提升体验感,增加用户粘性,改善烟民健康,通过技术创新手段,一方面更利于市场监管,另一方面,也更利于帮助烟民达到戒烟控烟的目的。
对电子烟行业发展而言,需要融合能产生正面市场效应的创新技术,才能引导行业的良性发展,由于电子烟行业定性问题备受争议,创业者和资本都难以把控风险,导致研发投入普遍不足,很多从业企业的规模都不大,大多都是靠山寨和抄袭。
对政府监管层面而言,借助于新型物联网技术,可以增加比如用户注册、设备激活等功能,以增加限制使用条件的目的,防止未成年人使用电子烟,以美国为例,美国是全球更大 的电子烟消费市场,电子烟的适用人群逐年增长,其中又以青年群体居多,为了规范电子烟的市场销售,FDA更是进一步加大打击违规销售电子烟给未成年的企业。
对用户群体而言,电子烟真正走进消费者的心无非就是来源于戒烟控烟为目的的烟民,跟传统的卷烟相比,电子烟确实能大幅减少焦油、尼古丁等有害物质对人体的慢性伤害,除此之外,可以将更多功能做在电子烟设备上的同时,还能减少外观的复杂程度,真正做到“内外兼修”的美感,
对制造商而言,通过赋予设备必要的连线能力,让远程设备升级改善产品性能成为可能,让产品变得更有生命力和迭代能力,通过APP的增值服务,更直观的了解到消费者遇到的一些问题及对产品改进提出的意见,把握产品迭代的功能要点,以快速响应市场反馈,抓住消费者的需求,增加用户粘性。
为了在电子烟产品中加入新型蓝牙技术,美国本土电子烟大品牌JUUL已经投入数亿经费研发,日本烟草公司Ploom Tech也在进行中
只需要将传统电子烟的MCU替换成带wireless的MCU,即蓝牙芯片,即可让产品带上无线传输功能,拥有软件升级和数据上传的功能,配合手机APP,即可完成传统商业模式的升级改造,助力品牌升级蜕变,让产品更好的服务消费者。
加热不燃烧电子烟结构功能图
为客户提供该方案的嵌入式软件开发,硬件PCB设计,APP开发,也可提供开发APP的API由客户自己或者第三方开发APP,一站式开发有助于增加联调测试的便捷性,缩短项目时间,降低项目成本。
Bluetooth electronic cigarette scheme is a new electronic cigarette scheme developed by our company with Bluetooth low power technology. This scheme uses Bluetooth single chip to achieve the purpose of saving cost, reducing power consumption and volume. It also cooperates with smart phone APP to realize multi-mode adjustment of smoking taste. It can also synchronize users'data to the cloud and provide users with visual data analysis. In order to control smoking and quit smoking.
This scheme can provide one-stop delivery service for customers, from the software and hardware of the control board, to the mobile APP platform, to the background access. It can also provide the Development-free public platform. It can also provide the customized development service exclusively for the brand, and finally provide the supply services such as the quantitative production test of PCBA, so as to comprehensively solve the technical difficulties of customers.
Electronic Cigarette + BLE Scheme, Open a New Generation of Electronic Cigarette Industry Upgrading, Help Consumption Upgrading
Electronic cigarette + Bluetooth is not a new topic. As early as 2014, some companies introduced Bluetooth electronic cigarettes that can be used for telephone calls, but the concept of gimmick is mostly not practical, and it is difficult to produce practical economic benefits, so it has not become popular, which also leads to many misunderstandings about electronic cigarettes + Bluetooth in many industries. In fact, Bluetooth is divided into low-power Bluetooth, classical Bluetooth and dual-mode Bluetooth. More people only know about Bluetooth in classical Bluetooth, that is to say, they can make phone calls, play music and be well known by the public. The Bluetooth mentioned in this scheme is a low-power Bluetooth technology.
How close is Bluetooth BLE technology to us? In fact, all the new smartphones have BLE functions, and the market penetration rate is close to . Bluetooth has lower power consumption than WIFI. It is more suitable for devices that need lithium battery power supply. In the process of consumers'management and installation of devices, BLE has better convenience. This makes the development of BLE quite rapid.
Why do electronic cigarettes need Bluetooth? Mainly in order to enhance the sense of experience, increase user stickiness, improve smokers'health, through technological innovation means, on the one hand, more conducive to market regulation, on the other hand, more conducive to helping smokers to achieve the purpose of quitting smoking and controlling smoking.
For the development of e-tobacco industry, it is necessary to integrate innovative technologies that can produce positive market effects in order to guide the healthy development of the industry. Because the qualitative issues of e-tobacco industry are controversial, it is difficult for entrepreneurs and capital to control risks, resulting in insufficient investment in R&D, and the scale of many enterprises is not large, mostly relying on copying and copying.
On the level of government supervision, with the help of new Internet of Things technology, functions such as user registration and device activation can be added to prevent minors from using electronic cigarettes. Take the United States as an example, the United States is the world's largest consumer market of electronic cigarettes. The number of applicants of electronic cigarettes is increasing year by year, among which the youth group is the majority, in order to regulate electricity. In the marketing of cigarettes, the FDA has further intensified its efforts to crack down on illegal sales of electronic cigarettes to underage enterprises.
For user groups, electronic cigarettes really come into consumers'minds only from smokers who want to quit smoking and control smoking. Compared with traditional cigarettes, electronic cigarettes can significantly reduce the chronic harm of tar, nicotine and other harmful substances to human body. In addition, more functions can be done on electronic cigarette equipment, and at the same time, it can also reduce the complexity of appearance, and really do it. To the aesthetic feeling of "both inside and outside".
For manufacturers, it is possible to upgrade remote devices to improve product performance by giving them the necessary connection capabilities, and to make products more viable and iterative. Through the value-added services of APP, we can get a more intuitive understanding of some problems that consumers encounter and suggestions for product improvement, grasp the functional points of product iteration, and quickly respond to market feedback. Residential consumer demand, increase user stickiness.
In order to add new Bluetooth technology to electronic tobacco products, JUUL, a major domestic brand of electronic tobacco in the United States, has invested hundreds of millions of dollars in research and development, and Ploom Tech, a Japanese tobacco company, is also in progress.
Only by replacing the MCU with wireless electronic cigarette, i.e. Bluetooth chip, can the product carry wireless transmission function, have the function of software upgrade and data upload, and cooperate with mobile APP, can the traditional business model be upgraded and transformed, help brand upgrade and transformation, and make the product better serve consumers.
Structural and Functional Diagram of Heated Non-Combustible Electronic Smoke
Provide the embedded software development, hardware PCB design, APP development for customers, also provide the API for developing APP developed by customers themselves or third parties. One-stop development helps to increase the convenience of joint testing, shorten project time and reduce project cost.